Apparently that's Starbuck's new mission statement. I hear they're not doing so well, but who cares... they made history this week by closing down every single store in America for a 3-hour training session.
And why is this history?
Because every commentator, coffee connoisseur, and "analytical expert" in the country is talking about them! Even the starbucks "haters" have something to say!! It's marketing genius at its best! Now every PR and marketing director around the world is hitting their head against the wall, saying..."why the hell didn't I think of that!?!?!" Even me!
Of course, you know what they say about marketing??? The best ideas are someone else's with a twist... Look at Weird Al. JUST EAT IT!!!
Quote (not mine): "Coffee has been around for a thousand years. It will be around for a thousand more. Perhaps starbucks will stop being cool, but certainly not coffee."
Wednesday, February 27, 2008
making history is more important than making money...
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3 comments:
I didn't hear that about Starbuck's closing for 3 hours, wow! I did hear that Starbucks won't be selling food anymore because the food smells are taking away from the coffee aroma. I wonder if that is true?
Maybe they will reduce their prices after all of this.
ha!
nice idea, tho'.
something has to pay for all the environmentally green, world-peace promoting paraphanalia they have. I love all that promotion, and believe it's necessary, but it is expensive.
Actually, that's why its marketing genius. Because Starbucks probably didnt pay a penny of advertising...they found something interesting for the press to talk about....and they did!
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